A Very Effective Landing Page For Affiliate Marketing
Posted August 15, 2009 @ 2:41pm by Phil
I started my adventure with Affiliate Marketing about a year ago when I received a $50 Adwords credit as a promotion with a hosting account I bought for one of my clients. I had briefly read a book on Affiliate Marketing at the bookstore and thought it would be a good way to try out what I learned.
For those of you who don't know what Affiliate Marketing is, it is essentially advertising someone's product in the hope that the amount of referral income you generate is greater than how much you spent on advertising.
As for my adventure, I used Adwords to sell ads for my hosting company. My hosting company offered referral income of 50%, which was roughly $40 for a year of hosting. Throughout my $50 campaign I had one sale. So I would have lost roughly $10 if I hadn't received that Adwords credit for free. This is actually pretty good for the first time in Affiliate Marketing. Besides all the things like keyword optimizations, etc, I think the main thing I did wrong was not creating a landing page and instead relying on my host's website to do the selling.
I know realize that my host relies on word of mouth marketing and their reputation to make their sales, and as a result their website is very unobtrusive. Most of the people that visit have already been recommended their service and are just seeing if the features are right for them. Where I went wrong was by not creating an middle page landing that tells the viewer how great their service is before sending them along to the registration page.
This brings me to the reason for this post. A few months ago I came across a landing page which was an imitation of a news article talking about the poor economy and how some stay at home mothers were coping by using Google Adwords to make money online (something similar to the picture below). In the article it said that they had used a service (the service the article was selling) to teach them how to generate lots of money using Google Adwords. The article was so convincing I almost bought the service before realizing it wasn't an actual newspaper and actually an ad.
I was awe struck in how effective it was. I am usually very skeptical of everything, and so if it almost sold me, it was probably doing very well as a landing page. Since seeing that ad I determined to try Affiliate Marketing again using a similar technique of imitating a news article. Unfortunately it was during a study term at University so I was unable to do it at that time and then forgot about it until recently when I have started seeing that type of ad everywhere. So I guess I wasn't the only one who could see how effective an ad like that could be. Very soon everyone will be familiar of that type of ad and it will no longer be effective. Oh well, maybe next time.
